Welcome to Genesis where we are proud of our latest project with Mc Gregor in New York. In collaboration with SetCompany, we created a store interior that is not only aesthetically impressive, but also demonstrates our commitment to sustainability. Discover how we used OSB board material and Liquid Gloss to create a unique, three-dimensional mirror for our customers’ garments and how we adopted the cradle-to-cradle recycling principle.
At Genesis, sustainability and responsibility are at the heart of all our designs. For the Mc Gregor project in New York, we decided to work according to the cradle-to-cradle recycling principle. This means that we strive for a design process where materials can be recycled or reused after use without compromising quality. This philosophy led us to OSB board material.
OSB (Oriented Strand Board) is known as a cost-effective and versatile material that is widely used in construction. However, with this project we have proven that OSB can be much more than just functional. Combined with our design expertise and Liquid Gloss epoxy resin, we have transformed OSB into an elegant and visually stunning material that perfectly matches the Mc Gregor aesthetic.
One of the most striking features of the Mc Gregor interior is the use of Liquid Gloss epoxy. This high-gloss and smooth finish has taken the capabilities of OSB to a whole new level. The surface of OSB has been transformed into a lush mirror that reflects Mc Gregor’s garments and products in a special way.
The combination of OSB and Liquid Gloss epoxy creates a three-dimensional effect that attracts the attention of visitors. The material comes to life and becomes a dynamic background for the garments on display. It is a perfect harmony between form and function, where sustainability and aesthetics come together.