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Re-Art does not make prints, but Art!

Marcel Salome was introduced to the graphic world at a young age. Since 2002 he owns Re-Art, a leading fine art printer and professional lab for artists, photographers, museums and galleries. Re-Art makes artworks that will last a lifetime. To enrich and preserve the high-quality prints, Re-Art opts for our unique Liquid Gloss.

[/vc_column_text][vc_column_text p_margin_bottom=”20″ width=”1/1″ el_position=”first last” css=”.vc_custom_1608252695862{margin-bottom: 0px !important;}”]Marcel starts: “Actually, I never consciously chose this profession. After a somewhat turbulent school period, I was accepted at the same school as my boyfriend. That happened to be the graphic school. I was immediately impressed by photography and I was determined to go to photography school. But the course at the graphics school unfortunately went differently than planned and the photo vocational school was not there without a diploma. Years later, I graduated in the evenings and became a graphic technician and graphic director at various employers. Each time I was faithfully followed by a number of artists. So one day in 2002 I decided to start my own business. I started Re-Art from the attic and introduced the Giclée from America and made it known in the Netherlands. ”

Digital rise
“Although I still benefit from my analogue knowledge to this day, I loved the rise of the digital age. I grew up with Photoshop 1.0. With the first Apple Macintosh you could type and correct text and edit images later on. Where an analog process sometimes took a day, it could suddenly be digitally much faster. I had to invest in expensive equipment. ”

“Analogue productions on digital prints are still used by Re-Art. First we get the most out of the digital prints, then we go over them with other techniques, including screen printing. For example, original printing techniques are applied to the modern ones. Certain effects are simply not achievable with digital printing techniques. ”

The trick of the trade
“Good equipment is very important, but you have to know what you can get out of a printer. For example, we know so much more out of an Epson printer that Epson people from Japan come to us especially to adapt their printers to our needs. ”

“Furthermore, there is no company in Europe that does what we do. Customers with specific wishes are forwarded by competitors to Re-Art. We don’t make prints, we make art. We create art with artists all over the world. ”

Fine Art Print Association
Marcel continues: “I would like to cooperate more with international companies that are in the top segment, just like us. Now we supply many artworks from Europe to America, with high transport cost. Conversely, America supplies a lot to Europe. The Fine Art Print Association could make it possible to collaborate by coordinating production processes. In addition, it is of course interesting to exchange knowledge. I hope to be able to further shape that in the long term. ”[/vc_column_text][mk_image src=”https://genesispd.nl/wp-content/uploads/2020/12/re-art-nieuws.jpg” image_size=”full”][vc_column_text p_margin_bottom=”20″ width=”1/1″ el_position=”first last” css=”.vc_custom_1608252773905{margin-bottom: 0px !important;}”]Re-Art and Genesis
“The collaboration with Genesis goes back a long way. In 2005 I came into contact with Eyal. There was a demand from the market for the casting of art prints and Genesis had just started doing so. In the beginning, the epoxy did not yet meet all the requirements that we set as Re-Art. It took many years of research to find out which composition is suitable for the fine art paper we use. By working together so intensively in this experimental phase, a good relationship of trust has developed over the years. ”

Higher level
Marcel explains: “The chemicals in the epoxy initially gave a chemical reaction to the prints. There are 50 types of epoxy with different properties for various purposes. We have really tested everything. One of the tests showed that yellowing occurred due to acidification of the prints. That was not so much due to the epoxy, as was always thought. Another test showed that epoxy yellowed much faster in a dark room than when exposed to extreme UV radiation. In this way we have always become a bit wiser. Thanks to our technical know-how in fine art printing and the knowledge of Genesis, we have taken the epoxy product for art to a higher level. The result of our efforts has led to the development of a certified product; Certified Liquid Gloss. ”

Continue to develop
“Liquid Gloss is a beautiful and unique product. If you want to compete at the top, it is very important that you adhere to certain standards and meet quality standards. That’s why we never stop testing. At the moment we are again testing new types of paper. Those tests take two years, but as long as I am not yet convinced of the quality, Re-Art will not work with them. We also deliver to galleries in New York. A valuable work of art must therefore meet the highest quality requirements. As Re-Art we strive for a lifetime warranty. ”

“We also continue to innovate by experimenting with different epoxy compositions. The epoxy that I would like to work with now has exactly the right composition to keep the quality of the print optimal. The disadvantage is that it is very difficult to process for Genesis. By only providing the first layer with that good epoxy and using a different type for the second and third layer, we still get the desired smooth end result. ”

Close collaboration with artists
“We regularly take the artists to the foundry, so that they can apply special effects to the artwork with Liquid Gloss during the process. Genesis applies a very thin epoxy layer, after which the artist can sprinkle pigment, diamond dust, gold glitter or silver in it, for example. You achieve the most amazing effects with that. And each piece becomes unique. ”

Passion for art
Marcel concludes: “Our collaboration was not always without a struggle, we were not always on the same page. Now things are going very well. So you see where a shared passion for art can lead to. We are currently working on a new printing technique. This makes it possible to build up texture and print over the epoxy. And we are looking at the possibility of making productions with sculptures. We have it cast in synthetic resin and then metallised. We recently did the first production for Loes van Delft and the Danish artist Ole Ahlberg. ”[/vc_column_text][/vc_column][/vc_row]